How Do You Define Strategy?

How do you define strategy? According to Google  – the phrase “strategy is…” generates roughly 13.6 million global hits. This indicates it is quite a popular topic and that people are interested in what a strategy should contain and why having one is important.

Plenty of textbook definitions exist for strategy – however we want to hear from YOU!

How would YOU finish the sentence: Strategy is…

I would finish it something like this:

A strategy delineates a territory in which a company seeks to be unique.- Michael Porter

Wise words from Mr. Porter. Based on how most define strategy, the main reason for the existence of strategy is to achieve end goals. Organizations can’t succeed at getting where they want to go if they don’t have a plan of how to get there.

So…how do YOU define strategy – what does strategy mean to you? (Tweet This)

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